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Everything you need to know about Amazon marketplaces and regions, and A2X

If your business is growing across Amazon’s international marketplaces, take a second to appreciate what you’ve achieved. Global expansion is a big deal. A lot of business owners don’t get that far. 

The downside? International growth comes with a whole new layer of financial complexity. Especially when it comes to reconciling sales, fees and taxes across different countries. The good news is there’s a tool that can help you with that.

A2X is built specifically for Amazon sellers

Standing for “Amazon to Xero” (or more broadly, Amazon to accounting), A2X is built to do one thing really well: turn messy Amazon sales data into clean, reconciled summaries that feed straight into your accounting software, regardless of how many marketplaces or regions you sell in.No spreadsheets. No guesswork. Just accurate, compliant books.Here’s everything you need to know, including Amazon marketplaces, regional structure and how to keep your books in order.

What are Amazon marketplaces?

An Amazon marketplace is the individual website where products are listed and sold in a specific country. For example:

  • amazon.com = United States marketplace
  • amazon.co.uk = United Kingdom marketplace
  • amazon.de = Germany marketplace
  • amazon.ca = Canada marketplace

Each marketplace operates in a local language and currency, has its own tax rules and customer base and is where orders originate and fees are charged. A2X is built to serve all Amazon sellers, regardless of how many marketplaces or regions they may sell in.

What are Amazon Seller Central regions?

Amazon divides its global operations into regional Seller Central accounts. Understanding how those regions work is key to managing payouts, taxes and financial reporting correctly. 

An Amazon region is a group of marketplaces managed under a single Seller Central account. Amazon organizes its selling platforms this way to help sellers manage operations more efficiently, sometimes across multiple countries.

It’s good to know, some regions are unified, meaning you can manage several marketplaces (like the U.S., Canada and Mexico) from one Seller Central login. Others are not unified, requiring separate accounts for each country (like Japan or Australia).

Now, if you manage multiple Amazon Seller Central accounts (e.g., for different brands), you’ll need a separate A2X connection for each one. Each Amazon account is tied to a unique Merchant ID, and A2X requires one account per Merchant ID, regardless of how many marketplaces that merchant sells in.

Why getting regions right matters

So here’s what trips up a lot of sellers: each region needs its own A2X account. For example, if you’re:

  • Selling in the U.S., Canada and Mexico? That’s one region and one A2X account
  • Adding the UK? That’s a second region and you’ll need a second A2X account

Keeping your regions separate isn’t just a best practice, it’s the only way to stay compliant. This matters because it affects:

  • How your payouts are grouped
  • Which currencies you receive
  • Where you need to be tax-registered
  • How sales, COGS and fees should be tracked

Knowing which countries fall under which region is key to streamlining your financial reporting, reconciling marketplace payouts and staying compliant.

Not sure you know the region/s you are operating in? You can find a full breakdown of Amazon Seller Central regions here.

How Amazon’s structure impacts your accounting

If you’re operating in a number of regions, it’s good to know what to expect from an accounting and systems perspective. Here are three ways A2X can help you keep on top of things.

Currency 

You’ll receive payouts in local currencies, sometimes across multiple regions. A2X ensures exchange rates, fees and gains/losses are properly recorded in your books.

Compliance

From U.S. sales tax to EU VAT and Australian GST, each region has its own rules. Proper classification is important for accurate reporting for each jurisdiction and the tool will help with this.

FBA inventory movement

If you’re using Fulfilled by Amazon (FBA), inventory might move between countries behind the scenes. Tracking those movements is important to make sure COGS and inventory balances are accurate. A2X does that too.

Asia Pacific and Middle East regions

Occasionally a separate A2X connection will be needed for countries within the Asia Pacific and Middle East regions. The best way to confirm the number of separate connections would be to connect your A2X account and see what data can be fetched or reach out to A2X’s Customer Success team for guidance.

Seem like a lot, it is (but it doesn’t need to be)

If you’re thinking about entering a new region (or already in one and feeling uncertain), we can help. We’ll get your A2X accounts set up properly and ensure everything flows nice and smoothly into your accounting system. 

We’ll help you get set up on A2X so your books can stay compliant and accurate and you’re stress-free. Know what that leaves you with? Space to focus on more growth.

Start a conversation and fill out our form. We’ll do the rest.

Selling on Amazon? Here’s a breakdown of Amazon’s Seller Central regions.

North America and Brazil (Unified Account)

Countries:
  • United States
  • Canada
  • Mexico
  • Brazil
Key Considerations:
  • In August 2023, Brazil was added to the North America Unified Accounts, so one “North America and Brazil Unified” Seller Central account gives you access to all four countries
  • Sales are in USD, CAD, MXN, or BRL depending on the country, so FX tracking is important
  • U.S. sales tax, Canadian GST/HST, and Mexican VAT rules apply
  • If you use Amazon’s Remote Fulfillment, inventory may ship across borders—important for revenue and COGS tracking
  • For Brazil, local tax and regulatory requirements can be extensive compared to other Amazon regions

Europe (Unified Account)

Countries:
  • Belgium
  • France
  • Germany
  • Italy
  • Netherlands
  • Poland
  • Spain
  • Sweden
  • Turkey
  • United Kingdom
Key Considerations:
  • All marketplaces are accessible via one Seller Central Europe account
  • VAT registration is often required in multiple countries
  • Pan-European FBA can distribute inventory across the EU, which affects tax reporting and inventory accounting
  • Payouts may come in GBP or EUR depending on setup

Asia-Pacific (Separate Accounts)

Countries:
  • Australia
  • India
  • Japan
  • Singapore
Key Considerations:
  • Each marketplace requires a separate Seller Central account
  • Local tax laws apply (GST in AU, IN, and SG; consumption tax in JP)
  • Currencies: AUD, INR, JPY, and SGD
  • Financial reporting for banking, tax, and logistics are highly localized

Middle East (Unified Account)

Countries:
  • Saudi Arabia
  • United Arab Emirates
Key Considerations:
  • One account covers both marketplaces
  • Regional Currencies: AED, SAR
  • VAT compliance is required in UAE and Saudi Arabia
  • May require local disbursement setup or foreign currency accounts
If you’re thinking about entering a new region (or already in one and feeling unsure), we can help. Get started by filling out our form.
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