How Nimbl's Ecommerce Accounting Cleaned Up Lume’s Books and Cash Flow to Scale from $5M to $100M+
When the fast-growing personal care brand Lume Deodorant needed scalable financial support during a period of explosive growth, it turned to Nimbl’s E-commerce Accounting experts to manage the complexity. Without an internal finance team, Lume relied on Nimbl to streamline critical functions like bookkeeping, sales tax compliance, cash flow visibility, and inventory management—freeing leadership to focus on growth.
The result? Lume scaled from $5M to over $100M in revenue, maintained clean financials for future fundraising and acquisition, and avoided the distraction and overhead of internal hiring. Nimbl became a trusted financial partner who helped Lume move fast, stay compliant, and think strategically.
At a Glance
Client: Lume
- Industry: E-commerce (Personal Care)
- Business Stage: From ~$5M to $100M+ in revenue
- Stage at Onboarding: Early Growth (~$5–10M in revenue)
- Stage at Transition: Pre-Acquisition (~$100M in revenue)
- Solution: Outsourced e-commerce accountants + full bookkeeping integration
- Impact: Enabled strategic growth with clean financial reports, sales tax compliance, and smooth operations
The Challenge for Lume Deodorant
Lume, a fast-growing e-commerce business, was scaling rapidly across multiple sales channels. But behind the scenes, they were struggling with:
- No dedicated e-commerce accountant or in-house team
- Messy or missing balance sheets
- Limited visibility into cash flow, sales tax obligations, and inventory management
- A heavy reliance on marketing systems instead of integrated e-commerce bookkeeping
“Accounting was an afterthought—a necessary evil. At that stage, it’s always about cash.”
The Nimbl Solution
Lume engaged Nimbl—bringing over 25 years of combined ecommerce accounting experience—for specialized ecommerce bookkeeping services designed to support high-growth online businesses like theirs.
What Nimbl Delivered:
- Ecommerce bookkeeping experts who handled reconciliations, bill pay, and bank account management
- Robust financial reporting and tax planning
- Clean sales tax returns and end-of-year tax filing
- Seamless integration with their payment processors, platforms, and sales channels
“Nimbl was a one-stop shop for all the accounting stuff ecommerce companies don’t want to deal with.”
What Changed for the Business
With Nimbl handling its accounting needs, Lume’s leadership was free to focus on launching products, expanding into new sales channels, and managing explosive sales volume.
Real Business Results:
- 5x–10x revenue growth during Nimbl engagement
- Full support from trusted ecommerce accountants — no need to hire internally
- Confidence to scale, launch, and prepare for acquisition
- Clean data for informed decisions and M&A readiness
“It wasn’t just about the books—Nimbl gave us the freedom to think strategically as the business grew.”
Why Ecommerce Business Owners Choose Nimbl
Ecommerce Expertise That Grows With You
Nimbl specializes in e-commerce, understanding the challenges of inventory management, sales tax, payment processors, and multi-channel growth.
Cost-Effective vs. Hiring
Skip the overhead of internal staff—our team of ecommerce accounting experts handles everything for less.
Accurate, Reliable, and Scalable
From your bank account reconciliation to actionable financial reports, we make sure you’re always tax-ready and growth-ready.
Client Result: Preparing for Exit
As Lume approached acquisition, they transitioned to internal finance leadership—but retained Nimbl through the process for continuity. The outsourced team ensured clean financials and streamlined collaboration with tax preparers and potential acquirers.
Ready to Scale Like Lume?
If you’re an ecommerce business owner seeking:
- Hassle-free ecommerce bookkeeping
- Support for sales tax compliance across states
- Strategic tax preparation and cash flow clarity
- A partner who understands your online business inside and out
Let’s Talk
Ready to see how Nimbl can support your ecommerce company’s accounting needs while you grow?